"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and...

Offers information to retirees on using their retirement income to build a profitable at home business.

"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more...

"Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That's 675 or more hours-over 28 days a year-spent on email. Wouldn't it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will...

From the Publisher: Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos, and concise letters. Your reader doesn't have time to waste. And neither do you. That's where The Encyclopedia of Business Letters, Faxes, and E-mail can help. Here you'll find the most complete and up-to-date collection of model business correspondence for every conceivable occasion-sample letters, memos,...